FAO: Women Business Owners ONLY
Selling Doesn’t Have to Be Sleazy
(Leave That to the Blokes)
Discover The Secret To Sales Conversations That Feel Natural, Confident, And Actually Work… Without The Icky, Pushy Tactics That Made You Avoid Sales In The First Place
This is for women business owners only…
Because we sell differently…
And that’s exactly why it works!
If you’re female, you own a business,
and right now sales is something you’re responsible for, but fills you with dread and unease… I’d love to have the opportunity to chat with you.
But before you apply for a conversation, I invite you to read this page in full.
If by the end you think “Yes, finally someone gets what it’s like to be a woman trying to sell” – then fill in the short application form and I look forward to speaking with you.
And if not, that’s fine too.
If you’re female, you own a business,
and right now sales is something you’re responsible for, but fills you with dread and unease… I’d love to have the opportunity to chat with you.
But before you apply for a conversation, I invite you to read this page in full.
If by the end you think “Yes, finally someone gets what it’s like to be a woman trying to sell” – then fill in the short application form and I look forward to speaking with you.
And if not, that’s fine too.
LET ME GUESS…
You’ve tried the scripts. The “always be closing” nonsense. The pushy tactics that feel like you’re wrestling someone to the checkout.
And every time, something inside you screams: This isn’t me.
You walk away from sales conversations feeling:
- Like you need a shower to wash off the sleaze
- Guilty for even asking for the money (if you even have the bottle to do it)
- Worried you came across as too pushy (or not pushy enough)
- Can’t help but think they’ll have negative feelings about you
- Convinced you’re just not “cut out” for sales
Meanwhile, you watch certain people (usually men) close deals with swagger and think: Why can’t I just do what they do?
Here’s the thing about that swagger approach…
It’s not actually working as well as you think.
Sure, they might close the sale in the moment.
But then what happens?
- Buyer’s remorse kicks in within 48 hours
- Refund requests start flooding in
- People feel manipulated and tell everyone they know
- Leads get burned because the person on the other end thinks “what a prat, get me away from this company”
And if they’re using those pushy tactics on women?
It’s even worse!
Because we can smell the manipulation a mile away.
We shut down. We disengage. We run.
So here’s why you can’t “just do what they do”
Because you’re not them!
And thank Goodness for that.
Your instinct to avoid those tactics isn’t a weakness.
It’s actually protecting you from tanking your reputation and burning through your audience.
WHAT IF SALES CONVERSATIONS COULD FEEL LIKE THIS INSTEAD:
- Natural, like talking to a friend over coffee (not performing a pitch)
- Confident, without having to morph into some Alpha Female version of yourself
- Easy, where prospects are asking “How do I work with you?” instead of you panicking about how to steer the conversation into a pitch
- Authentic, where you can grow your business without sacrificing who you are
And here’s the best part:
When people buy this way, they stick.
No buyer’s remorse.
No refund requests.
No bad ratings or awkward conversations.
Just happy clients who rave about you, recommend you to their friends, and come back for more.
That’s not a fantasy.
That’s what happens when you stop trying to sell like a man and start selling like a woman.
WHAT IF SALES CONVERSATIONS COULD FEEL LIKE THIS INSTEAD:
- Natural, like talking to a friend over coffee (not performing a pitch)
- Confident, without having to morph into some Alpha Female version of yourself
- Easy, where prospects are asking “How do I work with you?” instead of you panicking about how to steer the conversation into a pitch
- Authentic, where you can grow your business without sacrificing who you are
And here’s the best part:
When people buy this way, they stick.
No buyer’s remorse.
No refund requests.
No bad ratings or awkward conversations.
Just happy clients who rave about you, recommend you to their friends, and come back for more.
That’s not a fantasy.
That’s what happens when you stop trying to sell like a man and start selling like a woman.
THE DAY I REALISED WOMEN CAN’T SELL LIKE MEN (AND SHOULDN’T TRY)
I’m Suzi Seddon, and I spent years trying to fit into a sales world that wasn’t built for me.
Picture this:
It’s the early 1990s.
I’m one of three women in a 27-man sales team. We had to wear skirts to work (seriously), and the entire sales operation was designed by men, for men.
I was making sales calls every day, and management kept pushing these rigid scripts and techniques that were supposed to make me “more effective.”
They wanted me to be sharp. Assertive. Always closing.
Instead?
My sales absolutely collapsed.
And worse – I started to dread picking up the phone.
I sounded robotic.
Stiff.
Like I’d had a personality transplant.
I felt awkward, pushy, manipulative.
Every conversation felt like I was performing someone else’s script. Wearing someone else’s mask.
My confidence tanked.
I started avoiding sales calls. Making excuses. Finding literally anything else to do.
It took me weeks to work out what had gone wrong.
And then I realised…
The system wasn’t designed for how women sell.
It was suffocating my natural instincts – the very things that made me good at connecting with people.
So I ditched the scripts.
Went back to just talking to people. Having proper conversations. Reading between the lines. Listening to what they weren’t saying. Trusting my gut.
My Dad used to call it “chewing the fat.”
And the moment I did?
My sales went stratospheric.
Better yet – I actually enjoyed it again.
Here’s the thing though…
That was over 30 years ago, and honestly? Not much has changed.
Most sales training is still designed by men, for men.
The techniques
The scripts
The “all objections can be overcome”
The pushiness
The “always be closing” mentality
It’s all built around masculine energy – and it’s still being taught as “the correct way to sell.”
No wonder so many women struggle with it.
Fast forward a few years from my breakthrough, when I’ve dropped the male BS and leant into what I (and all women) do naturally…
I’m trying to win a £30 million contract with British Telecom to supply IT contractors nationwide.
The head of procurement (Dave) was a nightmare.
Every time I rang him, he’d slam the phone down. I couldn’t get past “Hello.”
Then I spotted something at the bottom of the tender document he’d sent: a file path that ended with the word “/peregrine.”
So the next time I called, I said:
“Hello Dave, it’s Suzi! I didn’t know you were a bird watcher.”
Two seconds of stunned silence.
Then: “How the hell did you know that?”
Within minutes, he was laughing and curious.
That one tiny observation (something most of the blokes I worked with would never have noticed) broke through the wall.
I won the contract.
And that right there is the power of feminine energy in sales.
It’s not about being louder or pushier.
It’s about:
- Noticing the human details that others miss (intuition over interrogation)
- Creating genuine warmth that makes people want to open up
- Trusting your gut when something feels off (instead of pushing through)
- Making people feel genuinely heard, not just processed through a sales funnel
And my job? To help you dig those superpowers back out, dust them off, and learn how to sell in a way that feels like you.
And trust me, no matter how you feel about selling right now:
- The dread when you have to pick up the phone
- The fear that comes over you when you have to talk about “how much”
- The uneasiness you feel that when you come across as pushy or desperate
- The exhaustion from pretending to be someone you’re not
These will all become a thing of the past as soon as you step into your true self when you sell.
A DIFFERENT APPROACH…
You’ve probably tried other sales training before.
Maybe you’ve sat through webinars where some bloke tells you to “overcome objections” and use high-pressure tactics.
Or you’ve scrolled through YouTube videos and Instagram Reels from sales “gurus” that made you think “Yeah, I really don’t want to be like that.”
Or you’ve bought courses that gave you scripts to memorise and tactics that felt like manipulation.
Here’s what I don’t do:
❌ Teach you to copy what most the “successful” sales gurus tell you
❌ Give you rigid scripts that make you sound like, well… not like you!
❌ Stick to a specific structure for every sales call so you “control the conversation” (ick!)
❌ Tell you to “push through” when everything feels wrong
❌ Pretend that everyone sells the same
What I do Teach:
✅ Flow State Selling – A flexible framework that lets you be you
✅ How to ask open questions that uncover what people really need
✅ Quickly building trust and rapport without sounding like a sleazeball
✅ Using your natural feminine superpowers (intuition, empathy, warmth) as your strategic advantage
✅ Selling with ease, not sleaze
This isn’t about becoming someone you’re not.
It’s about realising you’ve had the magic all along – you’ve just been taught to ignore it.
WHO I’D LOVE TO CHAT WITH
(AND WHO’S NOT RIGHT)
This is for you if:
This is NOT for you if:
Remember…
I’m not here to teach you to be pushy.
I’m here to teach you to be confident in who you already are.
WHEN YOU STOP FIGHTING YOURSELF
“I used to cry before sales calls. Literally sit in my car and give myself a pep talk just to dial the number. Now? I actually look forward to them. I closed three new clients in my first month – and it felt like having a conversation with a friend.”
“I thought I had to ‘perform’ to make sales. Be bigger, louder, more confident than I felt. The Flow State Selling framework changed everything. Now I’m just having conversations. Being myself. And my sales have tripled.”
These women aren’t unicorns.
They’re not naturally “good at sales.”
They’re just like you.
They were brilliant at their work but struggling to sell it.
Until they stopped trying to sell like men – and started selling like women.
READY TO HAVE A CONVERSATION?.
If you’ve made it this far, something’s resonating.
Maybe it’s the realisation that you’ve been trying to fit into a system that was never designed for you.
Maybe it’s the relief of hearing someone finally say “You’re not broken, the method is.“
Or maybe you’re just exhausted from fighting against yourself every time you need to sell.
The problem is…
Your business can’t succeed without sales.
You probably wish you didn’t have to deal with it.
That someone else could just handle this part.
Or people would just call up and say “I love what you do, take my money”.
But deep down, you know it’s something you have to fix.
And honestly? Wouldn’t it be incredible if you could actually enjoy sales instead of dreading it?
If conversations about your work felt energising instead of draining?
You were excited to talk about how much you charge (not whisper it hoping they don’t flinch).
That’s what I want for you.
And I’d love to chat about how we can get you there.
Here’s how we can make that happen.
STEP 1:
You apply for a discovery call using the button below
STEP 2:
We’ll have a relaxed, no-pressure conversation about:
- Where you are now with sales
- What’s been holding you back
- Whether my approach is right for you
STEP 3:
And if it doesn’t? That’s absolutely fine too.
I’m not here to convince you of anything.
I’m here to help women who are ready to stop fighting against themselves and start selling in a way that actually works.
This is a conversation. Not a pitch.
No hard sells. No pushy tactics. No ick.
Just two women talking about business.
ONE LAST THING
If you’re reading this and thinking “But maybe I just need to toughen up and follow the traditional sales methods…“
Let me stop you right there.
You don’t need to toughen up. You don’t need to be louder, pushier, or more “aggressive.” You just need to stop forcing yourself to sell like someone you’re not.
Because here’s what I know after 30+ years in sales:
Your warmth isn’t a weakness – it’s what makes people trust you.
Your intuition isn’t “too soft” – it’s what helps you read situations that
others miss.
Your ability to listen, to build genuine connection, to make people feel truly heard?
That’s what makes you exceptional at sales.
You don’t need fixing.
You just need someone to help you see what you’ve had all along – and how to use it.
This is for women only.
Because we don’t sell like men.
We never have.
And we never should.
The moment you stop trying to copy their playbook and start using your own?
Everything changes.
Sales becomes easier. More natural. Even enjoyable.
Your clients stick around, rave about you, and refer their friends.
And you finally get to build a business that feels like you.
If you’re ready for that conversation, I’m here.
After clicking, you’ll be taken to a short application form. Once submitted, you’ll receive an email with next steps to book your discovery call.
A note about working with me:
I only work with women who are serious about changing how they sell.
Not because I’m being selective – but because this work requires you to look honestly at the beliefs, patterns, and stories you’ve been carrying for years.
The ones that whisper “You’re not good enough” or “People will think you’re pushy” or “Who are you to charge that much?”
It’s not always comfortable to face those.
But it’s always worth it.
Because on the other side of that discomfort?
That’s where the magic lives.
If you’re ready, I’m here.
Suzi x
A note about working with me:
I only work with women who are serious about changing how they sell.
Not because I’m being selective – but because this work requires you to look honestly at the beliefs, patterns, and stories you’ve been carrying for years.
The ones that whisper “You’re not good enough” or “People will think you’re pushy” or “Who are you to charge that much?”
It’s not always comfortable to face those.
But it’s always worth it.
Because on the other side of that discomfort?
That’s where the magic lives.
If you’re ready, I’m here.
Suzi x